serena & lily and an admission

22 Jan

Serena & Lily Posey collection

Although this blog is dedicated to finding the most interesting and unique ways to plan a kid’s room, the underlying assumption has always been that most readers are on somewhat of a budget. Or, put another way, that your priorities are such that you would (as I would) flinch at the thought of paying $900 for a crib set or $2000 for an area rug. OF course, an occasional splurge is always in order, and sometimes Necessary. But as someone who’s grown up with a mother with a “ready set GO” attitude towards tackling the array of merchandise at a Filene’s Basement, in a family where tag sales are family outings, it’s just against my nature.

That’s why it bristles a bit to feature this retailer. Some of you may have heard of Serena & Lily. Interior designers and specialists in nursery design, their book (featured at top right) has a foreword by Kate Spade. But the product descriptions are worth overcoming any hesitation. Remember the old J Peterman catalogs (before Seinfeld, natch), in which each item featured a mini-story about the clothes’ former lives? Think of this as the rich kid’s counterpart, featuring dust ruffles in place of car coats.

What frightens me is that I can totally imagine how the S&L design team came up with each name and description for their line of crib sets. What delights me is their thoroughness in moving from concept to fabric swatch to room design to complementary paint color.

My biggest question, though, is what happens when parents plan for a Henry but get a Dylan instead. Do they have to change their linens?


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