Making a bird’s nest

Hi. I’m Jaime, and that’s Fionn.

As any mother knows, babies bring changes – and opportunities.  Within the past three years, I’ve gone from advertising executive and brand consultant to ‘mum,’ interior design student, and blogger, to innovation strategist in charge of a whole team, all the while trying to keep my house organized, my child’s teeth clean, and with my husband’s help, some semblance of balance between work, home, family life and outside interests.

But no matter what I’m up to, I’ve always been driven by a love for design.   Having spent the past fifteen years talking to consumers, and being inspired from culture, it only felt natural to share what I know to help solve problems around design, style, and ‘where the heck to put all that stuff.’

So to paraphrase the words of the immortal Charles Eames, what is design but a way of solving problems?

When I set out to design Fionn’s nursery, I noticed a huge gap in the way designers talked about nurseries and kids rooms.  They were either incredibly prescriptive (e.g. the ‘girls rooms are pink’ philosophy), super-intimidating (‘I did it all myself, with thumbtacks and a glue gun’), or ludicrously extravagant.   Although the tide is changing, slowly, I developed Room For Young Ones as a resource for parents who love design and want their children to be surrounded by beautiful, exciting, stimulating things, but who also have their priorities straight and their heads screwed on right.

Here are my three principles for great nursery and kids room design; the things you should remember when designing your own RFYO:


(Not following any one system, as of philosophy, medicine, etc., but selecting and using what are considered the best elements of all systems).  Most rooms aren’t furnished in one fell swoop.  Pieces left over from the former ‘office’?  Use them.  Ikea and antiques?  Why not? My personal taste veers towards mid-century – that’s why you’ll see quite a bit of it on this site.


(Cleverly inventive or resourceful). Use a flowerpot for toy storage.  Drill coat hooks all over the tree decal.  If it works for you, do it.


(Something that provides amusement enjoyment or playfulness).  To quote Mr Eames again, “Whoever said that pleasure wasn’t functional?” You want your kids to love being in their rooms.

But who says they’re too young to enjoy the things we enjoy as adults? Use your style as a guide, and let them learn from you.  Before the juvenile furnishings industry was invented and then licensed to death (I’m looking at you, Dora),  kids had folks like Richard Scarry, Charlie Harper, and Eric Carle to inspire their imaginations.

If you take away anything from this site, it’s that interior design is a means to an end for your kids – it’s a place to sleep, room to play, and things to look at.  But for you, it’s an opportunity to share great things with them from a young age.  And there are so many wonderful things out there to share.


6 Responses to “About”

  1. Hilary Abbott December 16, 2010 at 9:58 am #

    Hi Jaime, can you email me your email address and thank you.


  2. Brittany February 2, 2011 at 4:05 pm #

    I’d love your email address too 🙂


  3. Christopher ATLAS Obetz May 10, 2012 at 4:30 pm #

    Hey, this is ATLAS….I’m obsessed with mid century children’s chairs….do you have any abvailable?

  4. Maddie krasnow October 25, 2014 at 11:36 am #

    I found these spindle end tables in bright colors in a google search and your website was listed with the image. Do you know where I could find them? Can’t post the pic… Could you send me your email address so I can send. So happy I found your website!!

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